What makes a woman truly sexy? Is beauty lies in the eye of the beholder? Are voluptuous curves of sex sirens enough to get them in to the list of the county’s sexiest women? Does showing skin in movies of four dimensions transform many a woman in showbiz or modeling world into a goddess overnight? Check out Diva’s pick of five knee-weakening, lust-worthy, desirable divas of fashion & entertainment industry. You just might go crazy from the heat.

What is power? Who has it? How can you tell? These are questions that have no easy answers. Ask an assertive journalist, and you’ll hear a vehement dismissal of all glamour types and the list of powerful people whittling down to a stodgy industry bigwigs. Ask a starry-eyed showbiz fanatic and you’ll hear a bubbly eulogy for all the hot starlets who in reality would not even have the clout to wangle a solo project. So the dilemma remains.

The next best things are not some secondary alternatives to the real things. These are the real things! They are the next generation of superstars. Perhaps the term “generation” would not be applicable here since the world of showbiz seems to lie in another dimension where time moves a lot quicker and a “generation” often passes in a matter of seconds. After all, as everyone knows, fame is fickle! Not so with this talented bunch. Though they might not be household names yet, each and member of this chosen elite has what it takes to make it in the big bad world of showbiz. Their staying power is exemplified by their accomplishments so far - accomplishments which might not have been vast in scale, but were definitely ample in quality. We predict great things for them, and don’t hesitate to tell you that they will soon graduate from being the next best things, to the best of the best.

Some women are determined to write their own fate. Like Helen of Troy or Marilyn Monre or Cleopatra or our very own Rani. Controversy dogs beauty and no one knows better than Vaneeza Ahmed. Her erratic lifestyle, her clandestine affairs, her phenomenal asking price, her politically correct mantra, her highly professional antics have all brought her more than her share of flak. When inquired she held head high… like all beautiful women do and took every query chin-up. And gave scathing replies of her own. In inimitable Vinny-style.

All people dream, but not equally. Those who dream by night in the dusty recesses of their mind, wake in the morning to find that it was vanity. But the dreamers of the day are dangerous people, for the dream their dreams with open eyes, and make them come true. The protagonist in my story Sarah Abbas Wasti. A talented woman who finally made her dream comes true by taking acting as her line of work. Though she says it’s a little late but we say it’s never too late… there is always a right time for the right thing to happen in your life.

The show got bigger this year. Not only did the organizers fly out to Dubai, giving the local entertainment industry much-needed international exposure, they also collaborated with a television network, ensuring a much wider audience than our local channels could ever pull off.

Indian talent, comprising professional dancers, stage designers and technical assistants, was flown in to fill the gaps, but this year’s Lux Style Awards could easily have been better executed than last year’s programme had the picture not been overexposed to the glitter and gaudiness of Bollywood. The India-based Sony TV channel, as director and producer of the show, was perhaps given too much freedom to project it as it wanted, right from the poster at the front desk down to the silver and gold tinsel on stage.

Ammar Belal is the charming young guy behind the stylish ABCD, the label that has injected new life into the stodgy old Sarah’s retail empire. That’s quite an achievement for someone who majored in management, and whose only qualification in fashion is a short stint as an intern at Selfridges in London. But what Ammar lacks in professional training, he makes up for with his natural talent, intelligence, enthusiasm, and inherent love of clothes. These have helped ABCD become one of the most sought-after casualwear labels around. Walk into his outlet and check out the clothes: whether it’s the cut, the fit, or the styling, we dare you to not convert to ABCD-ism!

Unilever Pakistan formally announced , that the prestigious LUX Style Awards 2004 will be held on the April 24, 2004 and revealed the Viewers’ Choice Nominations.

LUX is a leading Pakistani soap brand. An icon of beauty, LUX has always been associated with film stars, style, and skin care. The LUX Style Awards is a logical continuation of LUX’s close association with glamour and allows it to strengthen its image in an exciting and involved way.

In 2004, the total number of awards is 15, out of which seven are “Viewers’ Choice Awards” and eight are “Judges Choice Awards”.