The on going Airtel cell phone ad films have turned out to be a major boon in disguise of actor Madhavan. His pairing with Vidya Balan in Guru was appreciated for the superb chemistry they shared between them and it has now only got better with the Airtel ads featuring the two together.

The popularity of Madhavan in the Airtel commercials has resulted in a huge turnout of offers from respected makers and top production houses. Madhavan’s career had never really picked up even after a super hit like Rang De Basanti. But now he has makers like Rajkumar Hirani (3 Idiots), Vashu Bhagnani, UTV, Reliance Big Entertainment and the makers of Teen Patti having signed him for their forthcoming projects. Reliance has even signed Madhavan for their Tamil projects.

[ TIMES NEWS NETWORK ]

MUMBAI: Devdas, Sanjay Leela Bhansali’s Rs 50-crore magnum opus about the unrequited love of an alcoholic may not have won an Oscar nomination, but it swept the 48th Manikchand Filmfare awards 2002 ceremony on Friday night.

It won 11 awards, including best film, director (Sanjay Leela Bhansali), actor (Shah Rukh Khan), actress (Aishwarya Rai) and best actress in a supporting role (Madhuri Dixit).

“Everyone asked me why I put in so much money into the story of a loser, but it turned out to be a winner,” said Bhansali.