Which brand is the largest selling cosmetic cream in the world?? Answers anyone? Nivea? Wrong! Oil of ulay? Wrong again…hah! The right answer is…(drums rolling)…FAIR AND LOVELY skin lightning cream! (gasps and screams)..shocking isn’t it? I always thought that this might only be true for good old Pakistan or generally Asia -but if statistics are to be believed (you can occasionally trust them), then fair and lovely rules !And it’s sold mainly-if not solely in Asia.

Tall,dark handsome and admirably articulate, he is a cameraman’s delight in a body-hugging T-shirt, cigarette gingerly clutched, the one and only Pakistani super star Shaan.

Pakistani filmmakers are gearing up to co-produce films with their Indian counterparts and rope in Indian actors.

A 25-member official Pakistani film delegation, in Mumbai to take part in ‘FRAMES’, the biggest convention in Asia covering the entire gamut of entertainment, is already negotiating with Indian bigwigs like producer-cum-director Yash Chopra.

The team, which has signed memoranda of understanding with Indian producers like Shyam Shroff and Chopra, is also hoping to rope in Indian stars after receiving a green signal from Pakistani officials.

More than 30 big filmmakers of Lollywood will join bollywood star in Mumbai on March 15th attending the Frames 2004. This global convention is being organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) for the entertainment sector. Most of the Bollywood’s entertainment majors will participate in it, Meera, Shaan and Umer Sharif and actor-director Javed Sheikh comprise the Pak team.