Corporate model now in fashion

November 2nd, 2003

The fourth Lakme India Fashion Week in association with Liberty started here on Friday with great pomp and show but there were only a few catwalks — the fashion industry is focusing on how to get corporatised.

Fifty-eight designers showcased their work to 350 Indian and foreign buyers at the industry’s annual trade fair.

International buyers such as Selfridges, Celine, Marks and Spencers, Shoppers Stop and BE are watching the show from the sidelines.

This year, deals have been struck for an estimated Rs 25 crore, 25 per cent more than last year’s Rs 20 crore




 

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