February 11th, 2005
Three reasons why Abdullah wouldn’t make a good model:[1.] he seems to be the product of non-indigenous genes. [2.] He has a laid back attitude towards PR in modeling. [3.] He sometimes deceives the viewer into thinking that he/she is looking at Farooq Mannan.
Firstly, If people cannot at some level relate to the face they see in the image, they will not buy into the fantasy of whatever he is so alluring advocating. Furthermore, shyly spurning diversification and trading fashion magazines and swanky celebrity soirĂ©es for textbooks and motorcycle joyrides is not the way to go about advancing a career hinged on media appearances and keeping up appearances. And finally, fashion is about change: people don’t want to see variations of the same face over and over again.
Tags: David Beckham, Depilex, Farooq Mannan, Iraj, Khawar Riaz, Lawrencepur, Lollywood, Lux Style Awards, Mikaal, Model, Nael, Nomi, Pakistan, Syed Abdullah Ejaz
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August 5th, 2004
The real show stealer of the day turned out to be Zeba Shehnaz who made a dramatic entrance, donning the celeb team’s uniform and sporting a kit on her shoulder. But unfortunately, she had to accept a spot in the commentary box instead of the pitch
The trend of showbiz and sports stars being roped in by advertisers for shows because of the commercial value attached to them has been growing internationally. David Beckham has been immensely successful in increasing the sales of a particular brand of sportswear, while across the border, cola companies and diamond manufacturers have employed the services of stars to promote their products. This trend has also been catching on in Pakistan. Though we come across comparatively fewer commercials and live shows, still, this particular strategy is slowly picking up pace.
Tags: Asghar Ali Shah, Aslam Sheikh, Comedy, David Beckham, Drama, Jahanzaib Gurchani, Kamran Jilani, Karachi, Lollywood, Mani, Mera Ghar Meri Jannat, Mukhtar, Naveed Rana, Stage, TV, Waseem Feroz, Zeba Shehnaz
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