Which brand is the largest selling cosmetic cream in the world?? Answers anyone? Nivea? Wrong! Oil of ulay? Wrong again…hah! The right answer is…(drums rolling)…FAIR AND LOVELY skin lightning cream! (gasps and screams)..shocking isn’t it? I always thought that this might only be true for good old Pakistan or generally Asia -but if statistics are to be believed (you can occasionally trust them), then fair and lovely rules !And it’s sold mainly-if not solely in Asia.