Hrithik Roshan, the newly-appointed brand ambassador of Kolkata-based hosiery manufacturer Rupa & Co Ltd, Monday launched its new range of briefs and vests, called MacroMan M Series, and said that he can identity with the brand on a personal level.

“I am excited to be associated with this collection. I can identify with the brand on a personal level, as it is everything that I am. When it comes to selecting my innerwear brand, I am very choosy and would settle for nothing less than brands which are attractive, stylish yet comfortable,” said Hrithik at the launch function.

Forget the behind-the-scenes drama, the Zee Cine Awards in Dubai last weekend truly rocked. More than anything else, it made a genuine effort to cement the Indo-Pak relations further, which have been on an upswing in the recent times. Simply put, Bollywood and Lollywood were akin to the ambassadors of peace that night.

Hosting a majestic show not in India, not in Pakistan, but in a third country (Dubai, U.A.E.) and assembling the biggies of Bollywood (Big B, Dharmendra, SRK, the Roshans, Preity Zinta, Urmila, Sushmita Sen, Saif Ali Khan, Randhir and Kareena Kapoor, Shahid Kapur, Javed Akhtar, Shabana Azmi) and Lollywood (Reema, Resham, Jawed Sheikh, Umar Sharif) was an effort in the right direction and the management of Zee deserves bouquets for it.

Pakistan’s film industry has offered to take part in an entertainment extravaganza conducted by Bollywood to raise money for the Prime Minister’s Relief Fund to help tsunami victims.

The offer was made to Bollywood director Mahesh Bhatt, who recently completed the film Nazar, an Indo-Pak venture with Pakistani star Meera playing the female lead.

The actress called him to tell him that she, along with other actors and singers of Pakistan, wanted to take part in the programme scheduled for February 6 in Mumbai, Bhatt said.

Although Farhan Akhtar had scripted his debut film DIL CHAHTA HAI, his next film – LAKSHYA – won’t be scripted by the talented director, but by his father, writer Javed Akhtar. The reason? “That’s because the idea is dad’s,” Zoya Akhtar, Farhan’s sister, reveals, “When dad bounced off the idea of LAKSHYA to Farhan, he liked it immensely and that’s how dad decided to pen the script.”

Meanwhile, LAKSHYA is all set to roll in April with non-stop shooting. The final cast is Amitabh Bachchan, Hrithik Roshan, Preity Zinta, Sushant Singh and Om Puri.

If being a Bollywood hunk and becoming a role model for millions of young men were a test, then Hrithik has passed it with flying colours.

HIS second film showcases not just his muscles and good looks, but his histrionics as well. Although a completely different genre from his debut (Kaho Naa Pyaar Hai), Hrithik proves with Fiza that he is not a one-hit wonder. However, his co-stars manage to steal their own share of the glory: Jaya Bachchan and Karisma Kapoor deliver powerful, hard-hitting performances, and Khalid Mohammed’s directorial debut is as thought provoking and heart wrenching as you could wish it to be.

Rising star Noor, who started her acting career as a child star and become a heroine in her very first movie Jan Jan Pakistan, wants to marry Indian superstar Hrithik Roshan who has become the craze of young women.But there’s a condition - he has to become a Muslim first. Does Hrithik got a say on the subject ?

Unlike the Indian , her first picture couldn’t break any ice, yet she got a dozen new assignment but they were all for side roles including No Paisa No Problem ,which was released last month.Noor says she is eighteen years of age and wishes to remain on the big screen at least for ten years.

So Bollywood’s version of Fatal Attraction has finally arrived - but does Pyar Tune Kya Kia match up to the original? Find out how Urmila and Fardeen rate.

THE young pair star in the new Hindi film Pyar Tune Kya Kia, director Ram Gopal Verma’s remake of the 1987 classic Hollywood thriller about a married man who is stalked by his ex-lover.

Fardeen plays Jai, a fashion photographer who is on the look out for a fresh face to launch a new magazine. Whilst on a shoot in Goa, he comes across a sexy young thing by the name of Ria (Urmila), whom he snaps and uses as a cover girl.