The Jami we know from various commercials and videos is broody, elusive and has some phenomenal projects to his credit, like Pal Do Pal, Chaye Chaye, Ankhiyan, Chal Dil Mere, Dhanni, Anjaane and many more. The Jami we don’t know is the man, who likes to speak up his mind, digs movies, is laid back. We take a peek on the other side of this director’s fence.

How does it feel to be known as the best video director in Pakistan?

I’m trying to enjoy it. Because when you’re at the top, people want you to fall down, which is why I get scared of being called that. But honestly speaking, we are not doing that well. Abroad, there are so many good short films being made by the kids. We’re doing commercials to run the kitchen, making music videos, and we try to balance both, which is why we try not to sell our souls in music videos. We should do justice to the song. In commercials, the clients will listen to you to an extent. Like in the Indigo commercials, they’ve given a very free rein, but you know that you have to sell something.

Yousaf Salahuddin’s Haveli oozes cultural magnificence on this cold wintry evening. An unassuming façade, which could easily be missed from the road, opens into a wonderland of history and tradition. Cradled in the glory of the brilliantly lit-up Fort, it basks in the wonders of two worlds: the traditional, which encourages the use of old oil lamps in a power breakdown as opposed to a generator and the modern, which inspires him to build a comfortable living area in his bedroom and bathroom both. His rooftop springs color for Basant and his basement has become the breeding ground for many well-known musicians today. His courtyard is open to public, whether to host a mohallah wedding or shoot a Zille Huma music video. And he’s incomparable as a host, the courtyard becoming an impressive welcome mat to dignitaries from all over the world-Mick Jagger, Madhu Jaffery, Aamir Khan and Boney M included. Yousaf has led many celebrities to stardom, especially musicians and though he as won a bit of inevitable infamy on the way, it wouldn’t be wrong to say that Mian Salli embodies the Power of One.

Fuzon is one of the very talented bands in Pakistan. Recently band has released video of song “Khamaj” which is worth watching. Director Saqib Malik come up with very impressive video this time featuring Shaan and Zara Sheikh. Do watch out this video on Indus Music. The band is all set to release their new album next month. Their debut album “Sagar” got great response and we hope that this new album would also do good business.