Spunky Pakistani Fashion Models Catwalking Home and Abroad

April 12th, 2008

Spunk and bold moves. That’s the new mantra of the Pakistani ramp. Models from Lahore and Karachi are wooing the world of international fashion.

Meet Neha Ahmed. At 23, she’s already catwalked in Paris and Dubai. Next month, she’ll do a show in London for designer Hasan Sheriyar. “We’re getting a lot more international exposure now. I’m listed with agents in Paris and Dubai and keep going for shows there,” says Ahmed. But entry into modelling wasn’t easy. “My father, an armyman, was furious. But that was then. Now, he’s cool about it.”

Sunita Marshall, having done ramp shows in London, Sri Lanka, India, Singapore and Dubai, is one of the most sought-after models on the Pakistani ramp. “Though modeling is seen as a short-term profession in Pakistan, there’s a lot happening in the industry: we’re looked upon with respect and the money is amazing,” says Marshall, set to make her acting debut in the play Sukhay Patay, which has been shot in Canada and co-stars Suresh Oberoi.

Foreign buyers lap up Indian fashion

May 11th, 2004

The India Fashion Week, in its fourth year, has succeeded in luring almost 350 buyers. ‘‘I’m looking for dreams and poetry. And I’m looking to be surprised and charmed by the talent of Indian designers,’’ says Armand Hadida, who runs the Paris boutique L’Eclaireur.

Hadida and his wife and business partner Martine are in the city, like many other foreign buyers, for the India Fashion Week.

In its fourth year, the India Fashion Week has lured in 350 buyers, (50 to 60 of whom are foreign). Most of them are already in Mumbai or will come in during the course of the week, hopefully bringing with them business opportunities for Indian designers.




 

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