In terms of initiation, the eighties rules. Despite the garish technicolour, the empire sleeves, the culottes and the pantaloons, the decade had a regal bearing, one that crashed in with force and would leave its mark for years to come. With this tsunamic wave swept in the making of an industry in Pakistan and when the tide retreated, it left behind the ultimate diva: ATIYA KHAN. As a model Atiya allowed a free imaginative interaction with the clothes she wore. She was versatile, unorthodox and unpredictable, retiring at an unforgivably young age of 21 to explore more stimulating pastures. As an ad-film maker, Atiya was a disciple, learning on the job, allowing her creative prowess to unleash a freedom, which had been stifled in the world of modeling. But it wasn’t long before film-making too reached a point of saturation and she abandoned the career without a second thought, substituting it with the more challenging role of motherhood. Atiya’s recent comeback as a model, member of the fashion fraternity and as a research analyst on Sufism proves that time has lent her a diversity without diminishing her panache.

What does your work mean to you?
I wouldn’t know what to do if not do what I do!

What were you like at 15?
Confused … Like all 15 years olds I guess.

What brings you contentment?
When every thing on my job list for the day is done.

What is power? Who has it? How can you tell? These are questions that have no easy answers. Ask an assertive journalist, and you’ll hear a vehement dismissal of all glamour types and the list of powerful people whittling down to a stodgy industry bigwigs. Ask a starry-eyed showbiz fanatic and you’ll hear a bubbly eulogy for all the hot starlets who in reality would not even have the clout to wangle a solo project. So the dilemma remains.

The show got bigger this year. Not only did the organizers fly out to Dubai, giving the local entertainment industry much-needed international exposure, they also collaborated with a television network, ensuring a much wider audience than our local channels could ever pull off.

Indian talent, comprising professional dancers, stage designers and technical assistants, was flown in to fill the gaps, but this year’s Lux Style Awards could easily have been better executed than last year’s programme had the picture not been overexposed to the glitter and gaudiness of Bollywood. The India-based Sony TV channel, as director and producer of the show, was perhaps given too much freedom to project it as it wanted, right from the poster at the front desk down to the silver and gold tinsel on stage.

Unilever Pakistan formally announced , that the prestigious LUX Style Awards 2004 will be held on the April 24, 2004 and revealed the Viewers’ Choice Nominations.

LUX is a leading Pakistani soap brand. An icon of beauty, LUX has always been associated with film stars, style, and skin care. The LUX Style Awards is a logical continuation of LUX’s close association with glamour and allows it to strengthen its image in an exciting and involved way.

In 2004, the total number of awards is 15, out of which seven are “Viewers’ Choice Awards” and eight are “Judges Choice Awards”.

Mahnoor Baloch is like this beautiful fragile desert flower who could play a mysterious Arab princess, delicate enough to bruise by the stem of a flower. The every next instant, she is a fire-breathing feminist who hates the idea of a woman being perceived as a brainless twit, fit for nothing more than sniveling on screen. Mahnoor has a visage that you can imagine starring out of reflective water when Oriental goddesses look into them. Chiseled cheekbones that can cut ice, large doe-eyes and a natural glow add to a face that could launch thousand ships. In an identical Joan-of-Arcish manner, she is pretty firm about her dos and don’ts. Check out the many facets of Mahnoor Baloch.

Vaneeza Ahmed aka Vinny has everything a desirable woman should have. You can never pin down what is about her that makes your heart skip a beat. You know it’s something but you are never sure what it is. Personally I vote for her deep-set eyes , her down-to-earth yet you-can’t-take-me-for-granted attitude, her lethal figure , her divine looks or perhaps… Good lord! I am out of breath. Extending herself from the ramp and appearing on 35mm reels, Vinny is a super model who has touched the pinnacle of success and a shinning actor who is all set to seat herself on the coveted best actress throne… So meet the Goddess of the modern world.