Truly one of the best video directors in Pakistan, Sohail Javed has come a long, long way. His videos have left a mark in the Pakistani pop music industry, and have been an inspiration for the new generation of video directors.

How many years have you been in this field?

It’s been eleven years. I started out in 1993 as a director, borrowed money from somewhere and made a programme.

Were you assisting someone?

Nope. I’ve never assisted anyone. I am not the sort who would assist someone. I know people who were assistants eleven years ago and are still assistants, or are trying to figure out what they want to do or have changed their profession. They’ve been let down and mistreated.

Under which banner are you working?

My company is called Saya films. It’s an independent film company. We ‘ll be starting a film this January.

Film as in film?

Yes. It’s basically a 100-minute English film. The script is 70% in English, 20% in Urdu and 10% in Punjabi. It’s called Baavan (52). Shahzad Nawaz is producing it, and I’m directing it. We’re making it on 35 mm.

Actors bring to mind a degenerate breed, who can do anything that shock you. Because everything about their lifestyle is meant to be shocking, so you kind of get blasé and immunized about it all. But meeting Adnan Siddiqui is like a collapse of all these illusions and preconceived notions about actors as hangin-loose dudes all about wine and women. I was completely thrown off-guard when Adnan took off on a completely different tangent from what actors were supposed to (in my limited knowledge) and revealed his true side to me.

Who is Adnan Siddiqui?