Truly one of the best video directors in Pakistan, Sohail Javed has come a long, long way. His videos have left a mark in the Pakistani pop music industry, and have been an inspiration for the new generation of video directors.

How many years have you been in this field?

It’s been eleven years. I started out in 1993 as a director, borrowed money from somewhere and made a programme.

Were you assisting someone?

Nope. I’ve never assisted anyone. I am not the sort who would assist someone. I know people who were assistants eleven years ago and are still assistants, or are trying to figure out what they want to do or have changed their profession. They’ve been let down and mistreated.

Under which banner are you working?

My company is called Saya films. It’s an independent film company. We ‘ll be starting a film this January.

Film as in film?

Yes. It’s basically a 100-minute English film. The script is 70% in English, 20% in Urdu and 10% in Punjabi. It’s called Baavan (52). Shahzad Nawaz is producing it, and I’m directing it. We’re making it on 35 mm.

Yousaf Salahuddin’s Haveli oozes cultural magnificence on this cold wintry evening. An unassuming façade, which could easily be missed from the road, opens into a wonderland of history and tradition. Cradled in the glory of the brilliantly lit-up Fort, it basks in the wonders of two worlds: the traditional, which encourages the use of old oil lamps in a power breakdown as opposed to a generator and the modern, which inspires him to build a comfortable living area in his bedroom and bathroom both. His rooftop springs color for Basant and his basement has become the breeding ground for many well-known musicians today. His courtyard is open to public, whether to host a mohallah wedding or shoot a Zille Huma music video. And he’s incomparable as a host, the courtyard becoming an impressive welcome mat to dignitaries from all over the world-Mick Jagger, Madhu Jaffery, Aamir Khan and Boney M included. Yousaf has led many celebrities to stardom, especially musicians and though he as won a bit of inevitable infamy on the way, it wouldn’t be wrong to say that Mian Salli embodies the Power of One.

The show got bigger this year. Not only did the organizers fly out to Dubai, giving the local entertainment industry much-needed international exposure, they also collaborated with a television network, ensuring a much wider audience than our local channels could ever pull off.

Indian talent, comprising professional dancers, stage designers and technical assistants, was flown in to fill the gaps, but this year’s Lux Style Awards could easily have been better executed than last year’s programme had the picture not been overexposed to the glitter and gaudiness of Bollywood. The India-based Sony TV channel, as director and producer of the show, was perhaps given too much freedom to project it as it wanted, right from the poster at the front desk down to the silver and gold tinsel on stage.