Would you like a Slurpee with that?” says the brown skinned, turban clad Sikh man behind the 7-11 counter. And this introduction serves as the basis for most Americans’ perception of the South Asian experience.

We supposedly work 27 hours a day at gas stations, Patel-owned motels, quick shop marts, Subway stores, computer firms, or emergency wards — and that’s it. On television, our entire culture is represented by television icon Apu Nahasapeemapetalan, the Indian immigrant owner of “Kwik-e- Mart” on The Simpsons. A visually one-dimensional cartoon character with more animation and character than the one-dimensional cardboard caricatures seen in most Hollywood movies, TV shows (with the exception of Naveen Andrews in Lost); talk radio, and academic history books. Desis are also in the news because of “outsourcing:” Our brown brethren of the East are supposedly systematically destroying the American job market by working the same job for 1/10 of the pay.